tourismo Inventory Assessment

See the full picture of your tourism-related business assets and where to focus next. 

Understand what assets you have today, who they appeal to, and exactly where to invest tomorrow. 

tourismo’s Inventory Assessment gives your team a more complete picture of the businesses contributing to your visitor economy, their market readiness and the opportunities hiding across your community. 

Starting from $5,500

Canadian-owned. Data hosted in Canada. 

How much of your visitor economy is currently on your radar? 

Restaurants, retailers, accommodations, attractions and other experiences all contribute to your local tourism economy. But many may not appear in your existing database, or even think of themselves as tourism businesses. 

tourismo reviews publicly available information including business websites, social media, Google reviews, menus and booking pages, to identify and assess tourism-related businesses throughout your community.  

See the opportunity at both the community and business level 

Every business is assessed through three distinct lenses: 

1. Traveller-segment fit 

See how well your local inventory aligns with Destination Canada’s eight traveller segments, and where new market opportunities may exist. 

1. Digital-readiness 

Understand how businesses perform across discoverability, accessibility and conversion, content and storytelling, reputation and trust, and data and performance. 

1. Culinary and agritourism potential 

The Taste of Place Agent, developed in partnership with the Culinary Tourism Alliance, identifies authentic local experiences, hidden gems and opportunities to strengthen your community’s food tourism offering. 

Because the findings are business-specific, your team can also use them to provide local operators with more relevant, practical guidance. 

What you receive 

Your Inventory Assessment includes: 

• Up to 1,000 identified and scored tourism listings 
• Traveller-segment, digital-readiness and Taste of Place Agent assessments 
• Community-wide strengths, gaps and emerging opportunities 
• Business-level insights to inform operator support 
• A strategy gap analysis connecting the findings to your current priorities 
• Two sessions with tourismo’s tourism experts to review the results and determine next steps 
• A clear benchmark for measuring future progress 

Prefer to talk first? Contact Kirsten at [email protected].